As we move into a new year it’s the perfect time for all the small business owners out there to start thinking about what changes or improvements they see for their business in 2011. If getting involved in social media isn’t at the top of your business’ resolutions list, it should be. 2010 was a big year for social media, as we’ve all heard time and time over again. Yet small business owners are still reluctant to hop on the bandwagon, according to Neil Creighton, the co-founder and CEO of customer review firm, RatePoint (http://www.spetnik.com/a/news-story/id:800159649,story:study_small_businesses_realize_benefits_of_social_media an>_neglect_to_act_upon_them).
While large brands have already invested greatly in social media, small businesses are missing out on all the benefits social media has to offer. The biggest reason for getting involved in social networking is the opportunity for a positive return on your investment, as most social networking sites are of little to no cost to your business. This has created an open playing field where small and large businesses can compete on the same level for their audiences attention.
Larger companies have already started to add dynamic tabs to their Facebook pages, so consumers can interact with their business in a more personal way. ShortStack offers the same features big brands are using on their tabs, for a small business price.