Monthly Archives: February 2012

Guest post for Mashable

Timeline for Brands: How to Prepare for Your Company’s New Facebook Page

Jim Belosic is the CEO of ShortStack, a self-service social media platform that allows users to create custom Facebook tabs. Its easy-to-use interface provides small businesses, individuals, graphic designers, agencies, and corporations with the tools needed to build mini-websites within their Facebook pages.

Facebook has officially announced Timeline for brand pages after dangling the carrot in front of page admins for some time now. The pages will be pushed live to everyone on March 30, but for now, you have some time to preview the new look and review your page before the changes take effect.

Here are some ways that businesses can prepare for Timeline without throwing away everything we’ve come to learn and love about brand pages thus far.

Read Full Article on Mashable

AG Beat

Building Custom Tabs on Facebook with ShortStack

Connecting on Facebook Connecting with your users, customers, or clients can be done in many ways. Currently, one common way is through Facebook. Full Article

Guest post for AllFacebook

What Timeline for Facebook Pages Means for Third-Party Developers and Brands

Since Facebook began converting personal profiles to timelines, people have speculated about when pages will follow suit. Whether or not this begins happening at the end of the month, changes are imminent that will affect everyone.

Facebook could have created a closed, static platform that gave every page the same basic features.

Instead, the Facebook platform is open to creations from third-party developers, and this says a lot about its approach to its relationships with developers and businesses.

Read Full Article on AllFacebook

Guest post for Smart Blogs

Timeline for Pages are Coming

Since Facebook converted personal profiles to Timelines, the rumor mill has been fired up with the speculation that Pages will soon follow suit. On February 15, Facebook executives confirmed these rumors and announced their plan to add Timeline for Pages this month. Although no one is exactly sure what this means for brands and for third-party platforms (such as ShortStack) there are changes ahead that will affect everyone.

Read Full Article on Smart Blogs

Guest post for Social Media Examiner

5 Ways to Increase Facebook Fan Engagement

Want to increase your Facebook fan engagement?

Keep reading for some simple techniques to get your fans more involved.

Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action.

A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update.

Read Full Article on Social Media Examiner

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