How to Run a Facebook Contest with ShortStack
As we all know, the rules to run a Facebook contest or sweepstakes are confusing and often misunderstood. But that doesn’t mean you should ignore the rules or avoid running contests. Full Article
The 8 Facebook Fan Page Design & Custom Tab Apps You’ve Been Looking For
Facebook is the social media and soon-to-be stock market darling. Full Article
Are you using a pop-up to display something on a ShortStack tab? You can use the CSS below to change the color of the border around the pop-up so it better suits your tab!
/*Border color in pop-up*/
.boxy-wrapper{
background-color:#00FF00;… Read more
Marketing in the Timeline Era
This is a guestpost by Jim Belosic, CEO and co-founder of ShortStack.
If you’ve been keeping an eye on news regarding Facebook then you haven’t missed the multitude of articles discussing whether the change to Timeline has been a good or bad thing for business pages and fan engagement.
Numerous studies have been released saying that pages are seeing an increase in fan engagement since the switch and right behind those are studies revealing the exact opposite. So which is true? The answer is neither.
The truth is, it’s always been a Timeline era. The switch to Timeline has not changed any of the rules on Facebook. Was it easier to market prior to Timeline? Yes. But just because it was easier doesn’t mean it was being done properly. Businesses with a strong social media strategy that has proven to work will continue to see success with Timeline. The businesses that are blaming Timeline for negative changes in engagement are going to be disappointed to learn the problem is probably with their social media strategy, not with Facebook.
Marketing in the Timeline era is about getting back to basics. With all the hype surrounding Timeline, here’s some tips that businesses may have forgotten to truly be successful on Facebook.
38+ Cool Social Media and Web Tools and Reviews
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. Full Article
Review: Create Custom Facebook Tabs with ShortStack
Due to the prominence of apps in the new Facebook design, you should completely reassess how you use this functionality. Full Article
In this, the second of my “from the CEO” articles, I’d like to discuss what happens when we receive a feature request from a user. We take each feature request very seriously because – believe it or not – ShortStack … Read more
The difference between live entries and test entries when using our Custom Form and promotion widgets has been a cause of confusion for some. If you’re a user who has run a contest you may remember a time when you … Read more
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