How to Use Facebook Fan-Gate to Increase Page Likes
Besides the dramatic profile design change, the release of Timeline instigated two other significant modifications regarding Facebook’s terminology and platform capabilities.
First, the term “tab” was forced into extinction and replaced by the term “application.” Second, and also the most prominent change of the two, was the demise of the landing page, aka the welcome page. Frustration from the latter has since encouraged marketers and page administrators to rethink how they’re using tools such as fan-gating.
Just because landing pages no longer exist, it doesn’t mean fan-gating is something to be dismissed. Fan-gating is still an extremely effective tool that can be used to increase Facebook Page Likes. However, the ways in which businesses are now using fan-gating to attract new fans has changed as a result of Timeline. Because Pages can no longer use custom applications as their default landing tabs, alternative methods for increasing Page Likes have been developed.
Here are three examples of strategies to use with fan-gating to increase your Page’s Likes