I first came across Facebook Offers, Facebook’s latest and coolest feature, on September 6th. Although I’m not a fan of the cupcake bakery Sprinkles on Facebook–partly because there isn’t one in my city– I saw Sprinkle’s offer in my News Feed and out of curiosity claimed it.
It wasn’t until September 20th that I came across Facebook Offers again. This time it was when I logged into Facebook as a ShortStack Page admin. Here’s what I saw:
1.) Facebook Offers are really, really cool. Not only because they’re not limited to just brick and mortar businesses, but because they’re giving brands a real chance to flex their creative muscles.
2.) The Facebook Offers rollout is coming at no better time. With the holiday season right around the corner, businesses will be able to integrate Offers into their holiday marketing strategies flawlessly.
3.) There’s been talk that redemption codes, and even bar codes, may be attached to each Facebook Offer in the future. This will make tracking ROI on a Facebook effort super simple and easy.
4.) It’s a slight bummer Facebook Offers are no longer free (usage fee starts at $5), but I get it. Facebook has to make money and this is one way of doing so.
So, are you excited about Facebook Offers? Or are you bummed because you don’t yet have access to the feature? If the latter is the case, don’t fret. Here’s a resource to request Facebook Offers for you business today (thanks for the tip, Jon!)
Do you plan on using Facebook Offers? If so, share your ideas and thoughts with us by tweeting @shortstacklab!
Ps: Here’s a Shortstack University video from Ben showing you how to use Facebook Offers: