Does your business have a Facebook strategy ready for this upcoming holiday season? You should! The holidays are the perfect time to try out some of Facebook’s newest features, including Facebook Offers.
To get you started today, here are six awesome holiday-themed Facebook Offers ideas that your business can implement in the coming months.
1. The Non-Traditional Giveaway
Traditional Facebook giveaways are require that users fill out a submission form to be eligible for the giveaway prize. With a non-traditional giveaway using the Facebook Offers feature, businesses can host a “frictionless” giveaway. Meaning, there is no responsibility on the users, they just have to click “claim” to receive the prize. So for example, if you operate an outdoor ice skating rink, schedule a Facebook Offer for a free entry and rental during the first week of the season.
2. The Limited-Time-Only Discount
When you create a Facebook Offer, Facebook allows you to set an expiration date. Be sure to emphasize to users that your discount is available only for a limited time, as this will create urgency. For instance, if you own a bakery, create an in-store only Facebook Offer that has the same publish and expiration date. This will encourage people to come to your store that day to redeem their Offers.
3. The Perfect Product Launch
Facebook Offers can maximize your product launch by getting fans excited. While only a few lucky ones will win, nearly everyone who sees the Offer will checkout the prize. That means you’ll get a ton of click-throughs to, say, your new fall cards or winter clothing line.
4. The Timely Coupon
The holiday season is full of sales. To make yours sale stand out, use Facebook Offers to promote it. Giving the first 100 people to claim the prize an extra 20 percent off the sale prices will make your fans – and their friends – take notice. The extra savings to the winners won’t cost you too much, while the extra attention to your sale will increase purchases.
5. The Most Memorable Customer Appreciation Gift
The holidays are a time for giving to those who matter most. For businesses, it’s the perfect time to give back to your customers and loyal fans. When creating your Facebook Offer, include a note in the Offer’s description that thanks users for their year-long support and business. Then, be sure to make the Offer easily redeemable.
6. The Charitable Effort
If your business has a particular charity you support, create a product or discount on a service that will give back to your charity each time a purchase has been made through your Facebook Offer. So for example, if you’re a t-shirt company, create a Facebook Offer that gives users a 50 percent discount on a particular shirt. For however much money that was made through your Facebook Offer, give a percentage back to your charity of choice.
Do you plan on using Facebook Offers this holiday season? If so, share your ideas and thoughts with us by tweeting @shortstacklab!