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Have you ever wondered if what you’re doing on Facebook is right or not? Here’s a simple checklist to properly evaluate your Facebook Page and see if you’re on the right track.
Facebook Page Checklist:
How to Determine Your Industry’s Opportunities:
There are four questions to answer to determine what type of content opportunites your industry presents.
Kevin Bhookun is in the photography industry. His industry allows him to showcase his photography portfolio and other creative works. His target market is segmented into the following:
After answering the four above questions that relate to his industry, he will be able to determine the type of content to share on his Facebook Page that will yield the best engagement.
For Kevin, some great content to share would be things like tips on best makeup for flash photography, advice on what to wear for headshots, and tips on how to prepare for a photoshoot.
To further engage his current fans– and earn more new fans– he could also run a Facebook contest that integrates photography. For instance, an Instagram contest that asks users to submit their photos for a chance to win a photo package from Kevin would be a great way to engage users and encourage more Page Likes.
What did you think of these tips? Tweet us @shortstacklab
Post updated with infographic on January 14, 2013. Click here to download this infographic as a high res PDF.