Palmasola is a luxury destination resort in Punta Mita, Mexico. To stay competitive in the tourism market, Palmasola invests in Facebook to extend the reach of their brand.
While websites are a great tool to display information about a business, a Facebook Page allows brands to share and connect with people. For Tara Smith, the Director of Marketing for Palmasola, Facebook had two other advantages: it helps Palmasola target their ideal clientele and improve their customer leads.
After working with Brandy, a designer from Studio Bluesky, to create custom ShortStack-built Facebook apps for Palmasola’s Facebook Page, Smith explained the concept behind their apps. Here’s what she had to say:
“Silicon Valley is a very strong market for us. Many of our guests are extremely tech-savvy and use Facebook to research travel. We wanted something that looked beautiful but also made it easy for our guests to find lots of relevant details they’d need when deciding on the right destination.”
Palmasola’s Facebook apps, specifically their “Welcome” app which displays a contact form for inquiries, a video and several images of the resort, have encouraged more Facebook Likes and improved traffic back to their website.
Smith added that their Facebook apps allow their guests to share information easily with their friends. In fact, Palmasola receives the same amount of inquiries from Facebook as they do from their website.
Although Palmasola’s Facebook following is still growing, their primary focus is reaching a niche market of very affluent travelers. And as their results prove, they have been able to do this with major success.
Have you ever thought to use a Facebook app to improve customer leads? If so, tweet us @shortstacklab