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The latest Facebook news making headlines is the rollout of the new single-column Timeline design for personal profiles. Just to clarify — because several people have already asked us — there’s no news yet about whether or not Facebook has plans to implement a new single-column Timeline design for brand Pages.
If Facebook were to rollout their new single-column Timeline design to brand Pages, what would happen? Our CEO Jim Belosic answered this hypothetical question in a recent post from Jon Loomer. Here’s a little bit of what he had to say:
“If they do apply similar changes to Pages, I don’t think it’s really a big deal. The best practice is to promote apps via the News Feed or ads, so if apps have reduced prominence it won’t be that much of a shift.
I think users need to remember that the vast majority of interaction with fans happens via the News Feed. Users don’t typically visit the actual Page that often unless you purposely drive traffic to it.”
To read the rest of Jim’s commentary, check out Jon Loomer’s post here.
Brands are apprehensive about the very thought of change. But when it comes to Facebook, there are three key takeaways that they should remember:
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What are your thoughts about Facebook’s latest design update? Let us know by tweeting us @shortstacklab