In 2008, following a subway encounter with a homeless veteran, New Yorker Sasha Dichter had a revelation that he should rebrand Valentine’s Day. Dichter, who works for the nonprofit Acumen Fund (you can read more about Dichter’s aha moment here on Fast Company), “hatched a plan to create “Generosity Day”: one day for everyone around the world to replicate my generosity experiment, to practice radical generosity.”

Long story short, it has taken off. And today there are Generosity Day Ambassadors who are working to reclaim Valentine’s Day from the greeting card and heart-shaped box industry and make it a day that’s all about saying “yes” to helping others. Here’s a quick video that explains what Generosity Day is all about.

When a volunteer from Generosity Day contacted Masterminds Advertising asking for guidance in spreading the word about their “holiday” based on kindness, generosity and love, their response was to design a Facebook app using ShortStack. The app, appropriately titled “Share the Love” includes features for users to learn more about Generosity Day, get inspired and share their story.

As their Facebook app explains, on February 14th, the Generosity Day team is trying to generate 1 million acts of generosity to demonstrate how small, simple, individual acts can add up to a better and more generous world.

To help spread the world about Generosity Day via your social networks, here are a few sample posts that will inspire your online community to get involved:

• Facebook Post #1: This Thursday, I’m rebooting Valentine’s Day as Generosity Day—and teaming up with as many people as possible to spread 1 million acts of generosity. Are you in? Sign up at http://a.pgtb.me/4m22Gb
• Facebook Post #2: It’s Generosity Day! Join me in trading in flowers and chocolates for acts of generosity that will last a whole lot longer. Share your story at http://a.pgtb.me/4m22Gb
• Tweet #1: This Thurs, reboot V-Day for #GenerosityDay and help reach 1m acts of generosity…are u in?
• Tweet #2: Today is #GenerosityDay…are you celebrating with an act of generosity?

Note: When posting ON Facebook, use this direct link to the app: http://a.pgtb.me/4m22Gb

To learn more about Generosity Day visit their Facebook Page and check out the “Share the Love” app Masterminds Agency designed.

Are you inspired now to ditch Valentine’s Day for Generosity Day? If so, what act of kindness are you planning on doing? Let us know by tweeting us @ShortStackLab