Facebook has been making some significant changes for both Pages and profiles lately. Some have been obvious but some you may not have noticed unless you came across mention of them in an article.
The good news is that most of the updates significantly benefit business Pages. Here’s the rundown of recent changes that are either slowly rolling out or have been released already.
#1: Cover Photos Can Now Include Calls to Action
This is the biggest and most exciting change for businesses on Facebook. Since the day Timeline was released, Facebook has had rules against businesses having any form of call-to-action on a cover photo. As of late this rule has officially been dropped. Facebook has not made an obvious announcement about this, so unless you’ve checked in with Facebook guidelines lately, or heard someone else talking about this, you may have missed this exciting change.
The only rule that still stands is that the text in a cover photo cannot exceed 20 percent. To make sure your photo and text stay within the 20 percent rule, use this helpful resource from ShortStack.
Here are some things that businesses can now include in their cover photos:
- - price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
- - contact information such as a website address, email, mailing address, or information that can also go in your Page’s “About” section;
- - references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
- - calls to action, such as “Get it now” or “Tell your friends.”
To start designing your new cover photo today, download ShortStack’s editable cover photo template!
#2: Facebook Rolls Out Threaded Comments
Facebook has begun rolling out threaded comments for business Pages. The feature is currently available for Pages that have more than 10,000 Fans. This new feature allows businesses to reply directly to a specific comment. A ranking system has been put in place by Facebook which will take into account positive and negative signals and then personalize the way the comments appear.
This feature will make it easy for brands that receive a large number of comments to better organize and respond to their fans. Facebook will prompt a Page to turn on replies if it is available for your business.
#3: Updated Facebook Admin Panel
You may have noticed some changes to your Facebook admin panel. The social media giant is currently testing out a new page admin panel that displays post reach more prominently than it did before.
Prior to this change, the first thing admins would see in their admin panel was current “Notifications” — this included recent comments, wall posts and other fan activity. The new admin panel shows a “Posts” section which displays recent posts and their reach. Facebook is hoping this change will encourage Page owners to promote their posts more often.
#4: Change Cover Photo from Mobile Device
This option is so far only available for personal profiles, but it’s still an exciting change and shows that Facebook is adding to their mobile capabilities.
A few weeks ago, it was announced that you can change your cover photo straight from a mobile device. This feature has not rolled out to business Pages yet, but is available on the latest iOS application. This feature was already available on Android devices.
To choose a new cover photo from your phone, simply tap on the cover photo on your mobile Timeline to access the new menu.