A recent study showed that 49 percent of Brand Fans say they Like a Facebook Page because they “support” the brand*. This number suggests that Brands on Facebook should be giving their fans what they want — more opportunities to interact with and support products!
In Part 2 of our series on Facebook marketing case studies, we show you the creative ways brands are using Facebook to leverage Likes and engagement. These case studies cover a variety of businesses from individual brands running a single app to agencies who are overseeing the social media for several clients. All of these brands are seeing success on Facebook using ShortStack.
Here’s a snapshot of the case study results; for a detailed look, follow the links.
FURminator – Photo Contest
FURminator wanted to create a fun user-generated content campaign that asked fans to upload a picture of their pet.
• 5,000 Page Views
• 3,300 New Fans
Smart Shelters – Sweepstakes
Smart Shelters was looking to enhance their online presence by increasing engagement, Page fans and social shares on their Facebook Page. They were also interested in increasing their business sales. The company decided to do a 12-month giveaway offering one smart shelter a month to Fans.
• $750,000 Additional Revenue
• 24,831 App Clicks
• 8,500 Email Submissions
• 4,500 Shares
FreshBuzz Media - Agency/Multiple Campaigns
FreshBuzz Media was using Facebook’s static FBML and iFrame apps to create custom pages for their clients. Constantly feeling the pain of scripting, widget design and a complicated design approach, FreshBuzz set out to find a social platform service that could ease their pain and meet their client demands. They began using ShortStack for a variety of Facebook marketing campaigns.
• 10,000 New Fans
• 4,000% Growth
• Built more than 250 Apps
SayItSocial – Agency/Multiple Campaigns
SayItSocial needed a custom app designer platform to meet the demands of their clients. Being a leading consulting firm in Internet marketing, SayItSocial helps companies meet their end goals of connecting with customers and expanding their ROI. They use ShortStack as part of their overall strategy to help accomplish these goals.
• 360,000 New Fans
• 940% Growth
• 62 ShortStack Apps
*Statistic from Syncapse survey