Lately we’ve been reading a lot about how effective a marketing tool email is, even in light of the shift toward social marketing. When we were at Social Media Marketing World in April, there were several sessions devoted to email marketing and shortly after the event, one of our favorite social media influencers, Amy Porterfield, put out an informative podcast about using Facebook to grow your email list.
We also found last week’s post from eMarketer informative. Email is a “workhorse for marketers,” they say, “it’s cheap and effective.” (Yes, the organization has a bias toward email, but there’s still some useful information in the article.)
And finally, we think this infographic from marketing software company Dekh, does a nice job of pointing out the power of email. Consider just this one stat: email has a click through rate of 5 percent while the CTR for banner ads is just 1.8 percent!
Readers, do you use email as part of your marketing effort? What do you think about these numbers? Please let us know in the comments below.