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Have you ever read a blog post or other piece of content that seemed like it was written with SEO in mind? Was it dull? Did it seem like a bunch of words were just stuffed in there for no reason? Writing for keyword density might seem like a good idea, but don’t do it. You’re better off writing for humans! That’s how to ensure that your content will be read and shared. Among the other tips contained in this enlightening infographic from the people over at Content Verve:
• Focus on your target audience and write stuff they want to read (the robots will find the content!)
• Cramming keywords into your copy doesn’t work (and might even do more harm than good).
• Use your words! Search engines like it when writers use synonyms and grammatical variations (it helps them match results to intentions).
• Answer your prospects’ questions (this technique has worked wonders for one of our favorite social media marketing personalities Marcus Sheridan!).
Do you have any copywriting tips or tricks that have worked well for you? Please let us know.