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Is your business on Pinterest? Have you figured out how to measure ROI from the popular site? This handy infographic from Branderati and Shareroot lays out just what you should be keeping on eye on if you want to know if PInterest is worth your time and effort.
Among the things to track:
• Average 2nd degree followers. This shows your brand how connected your follower base is.
• Most repinned. The pin feed shows you the most repinned pins that originated from your website.
• Reach. This metric shows the number of unique newsfeed impressions you can expect from each pin.
Which Pinterest metrics are the most telling for your business?