By Josh Parkinson, CEO of Post Planner
“There’s a fine line between fishing and just standing on the shore like an idiot,” says comedian Steven Wright. He’s right: Fishing seems simple. Throw a line in the water, wait for a bite, reel in a fish. But real fishing, just like fishing for customers on Facebook, is actually deceptively difficult. It requires finesse, strategy and skill. Facebook is a busy pond — chock full of anglers, all fighting to hook fans and land them as customers. With millions of lines in the water, the angler who knows best what the fish want will walk away with biggest catch. And the fishermen clumsily slinging bait into the pond with no strategy will walk away empty-handed.
Here, courtesy of Facebook app Post Planner, is an infographic that explains the art of angling for customers on Facebook. It will have you reeling in the big ones in no time.