Of course everyone has a favorite social media platform. Some people are addicted to Facebook — checking the Pages they admin every hour, on the hour, while sneaking an occasional glance at their personal News Feeds. (You know who you are.) Others shudder at the very thought of life without Twitter. Could they stay in the know about, well, anything without the microblogging service? Most recently, Pinterest and Vine have gotten lots of attention, Then there is the steady one of the bunch, LinkedIn, favored by mid-level managers, CEOs and job seekers from coast to coast. Add to that Reddit and Quora, Flickr and Instagram, Ning and Bing, Google+ and Yelp and you have, well, brain freeze.
There are a handful of people who have figured out how to use eight or ten or even a dozen social media platforms well, but it’s an art. And most people simply don’t have the time to devote to maintaining an effective presence among many platforms.
That’s okay: it’s better to have a strong presence on a few platforms than to spread yourself so thin that none gets sufficient attention and your business or brand suffers because of it.
So how do you know where to go? With the exception of Facebook, there is not *one* platform that every business should be on. (In fact, there are some that don’t really need to be on Facebook, but that’s a separate post.) Since we write bout Facebook all the time, we won’t repeat ourselves here and instead will focus on a couple of the others that we think many, if not most, business would be wise to investigate and invest some time in.
For other inspiration, check out digital camera maker GoPro‘s channel full of user-generated videos.
The key with all of these platforms — and with any social media you engage in — is to make your message integrated across all of them. On your Facebook Page you should have links to your website and make it easy for people to follow you on Twitter. On your Twitter profile you should have a link to your website or blog. On your blog you should have a sign-up for your newsletter. And so on….
Now we want to know: what social media platform(s) works best for your business? Have you invested time or money in one that ultimately didn’t pay off? Are there other social media networks that you’re curious about? Let us know!