Your Facebook cover photo is the first thing people see when they come to your Facebook Page. So what are you doing to make a statement with that valuable real estate? To give you some inspiration, we rounded up 25 examples any brand could use on their Facebook Page. We’ve shared 11 of them in this post.
Some tips to keep in mind:
- • Update your Facebook cover photo frequently — once a month is ideal.
- • Always include a photo description when you update your cover photo image; in the description, provide links and a call to action.
- • Use arrows and other design elements to direct Timeline visitors’ eyes to the Like button or to an app.
- • Coordinate your cover photo with your profile photo.
- • Use or design a cover photo with optimal dimensions (851 x 315 pixels). Click here to download a cover-photo photoshop template.
The examples below are just a taste of what’s in the PDF. Without further ado, here are some things you can do with your Facebook cover photo:
1. Promote Trends
If you’re a retailer, use the cover photo to talk about new trends in your industry and to feature new products. The shoe company PiperLime does this really well.
Here’s one of their cover photos that announces a new trend:
2. Direct Fans to an App
When you launch a new app, one of the best ways to promote it is to update your cover photo. You can draw attention to your new app by using arrows or other illustrations that point directly to your app thumbnail. For instance, whenever your business launches a new eBook (like Facebook expert Jon Loomer did, below), PDF, infographic or other free resource, updating your cover photo notifies your fans of your new resource and points them to where they can get it.
In the case of Loomer’s ebook, the arrow points straight to an app.
3. Showcase New Products
If your company is a product-based business, use the cover photo to feature new or seasonal products. In the design of your cover photo, include text with relevant information about the products, like a date the product(s) will be available for sale or a few words to describe the product.
In the example below, Ampersand Design Studio, a design store, cleverly teases a new fabric collection in one of their cover photos.
4. Promote Your Hashtag
Facebook began supporting hashtags awhile ago and some brands have had great success using them. One advantage of the new feature is that it allows brands to track fans’ conversations about the business. You can discreetly feature your hashtag in the bottom right of your cover photo design, or make it the feature.
The headphone company Frends updated their cover photo in August to feature a hashtag that was associated with a summer contest they hosted.
5. Promote a Facebook Exclusive or a Fan-Only Incentive
Forty-two percent of users Like a brand on Facebook in order to get a coupon or discount (according to a 2013 Syncapse report). So give them what they want! Make your promotions exclusive to Facebook fans to incentivize users to Like your Page.
Promote your fan-only exclusives using your cover photo, like the Utah restaurant Riverhorse on Main. Their cover is very straightforward.
6. Produce New Leads
What kinds of leads are you most interested in acquiring? Whatever your goals, you can use your cover photo to encourage people to opt-in or find more information about your brand elsewhere. If you want to encourage your Facebook fans to check out your website because you’re hosting a sale, use your cover photo to feature your business’s website URL. Or, if you want more newsletter signups, use your cover photo to direct users to your newsletter signup app.
Or, if your company just wants to boost Page Likes, create a cover photo like the design agency Braid Creative & Consulting that has an arrow pointing to the “Like” button.
7. Inspire Action
The cover photo can be an effective tool for motivating fans to take action! Brick-and-mortar businesses should use the cover photo to advertise store events, specials or new products, which will encourage fans to make a trip to your store. Online businesses can also use the cover photo to encourage fans to check out new products and take advantage of special offers. In the example below, the travel company Travelocity has a cover photo that uses inspiring travel photos along with a few different calls to actions.
Notice the “Get a daily clue on our Let’s Roam App” text at the bottom right of the image and the their campaign’s website URL “gnomenabbed.com” incorporated into the cover photo design?
8. Establish Authority
Use your cover photo to showcase an image that represents your brand or features your credentials. Take a look at Nathalie Lussier’s cover photo below. With a simple cover photo image she establishes authority as a digital strategist.
And for users who visit her Page for the first time, there’s no question about who she is or what she does.
9. Compare Your Business to Your Competition
If you’re in a competitive industry (and heck, who isn’t?) experiment with a cover photo that shows your company head-to-head with your competition. The flower company Bouqs does this really well. Make note of how they use the words “Other Guys” rather than listing the name of a specific competitor.
This prevents them from looking combative, while still making their point: They’re less expensive than their competitors.
10. Promote Your Contest
During the back-to-school season, the tortilla company La Tortilla Factory, updated their cover photo to promote their back-to-school-themed photo contest. If your business is hosting a Facebook promotion, one of the best ways to notify fans of your contest is by updating your cover photo.
Like La Tortilla Factory’s cover photo, it’s nice to feature what your contest prizes are within the design of your cover photo.
11. Have some Fun
Not every cover photo has to “sell.” On occasion, the photo or image can be just for fun and designed just to encourage engagement. In the cover photo example below, the email marketing company MailChimp uploaded a photo of their mascot Freddie with his back facing toward the reader — their fans loved this!
Have you done anything creative with your cover photo lately? Send us a link, we’re always look for fun examples to write about and share on Socially Stacked. If you’re ready to start building your cover photo, download our 100% customizable cover photo template.