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How do you use LinkedIn? As a stalking tool to see what former colleagues are up to? Or for its actual purpose: as a networking and job-hunting tool? This widely circulated story from yesterday includes data showing just how important LinkedIn is. If you want to attract positive attention, your profile must have certain components, as outlined in this infographic from our friend Neal Schaffer and Market Me Suite.
Some key takeaways:
• Use keywords (search for keywords in your industry and use them in your profile).
• Keep your title professional (that means no ninjas or gurus!).
• Use a professional photo.
• Be active.
For the other 13 essential ingredients, read on.
Now excuse us for a minute while we go check our own profiles!