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During the last couple of months we’ve all read a steady stream of complaints about Facebook’s most recent changes and how they affect business Pages. Yet anyone who pays close attention to what’s happening at Facebook shouldn’t be terribly surprised.
After all, as Scott Ayres over at Post Planner noted in a recent post,
“Facebook was created for people — not businesses. Mark Zuckerberg’s intentions were never for businesses to rule Facebook. The social network was created to provide friends & family members better ways to stay in touch. Business pages were an after thought added after too many people were abusing their personal profiles by selling junk.”
He’s absolutely right, of course.
But now what?
No one (at least no one over here) is blaming Facebook for their decision to implement recent changes that affect businesses. This is life. Things change. Plenty of people are frustrated by the fact that we all got to use Facebook for free for so long and now all of a sudden we have to pay for advertising if we want our content to be seen by a wide audience. But the reality is that Facebook is a business and, as such, anyone who wants to do business with Facebook and reach the 1.1 billion people who are on it, will probably have to spend some money.
The good news is that algorithms and other Facebook changes aside, there are still a variety of tips and strategies that any business can use to market successfully on Facebook. At ShortStack, our goal is to provide you with these valuable resources to help you be better social marketers. Are these tips and tools going to take your reach from 6 percent to 50 percent, probably not. But reach isn’t everything!
In today’s world, Facebook is about leveraging the fans you do reach and positioning your brand so that when your customers/potential customers choose to follow you on Facebook, they also choose to actively check-in with and engage with your Page. It’s also about collecting valuable information from your audience so that you can turn followers into paying customers and you can leverage what you learn into your everyday marketing strategies.
It’s time to take actionable steps towards marketing your business better on Facebook. To do this we’re revisiting some of our top resources you can use to make sure your Facebook presence is in tip-top shape.
Data collection is one of the most powerful opportunities that can come from social media efforts. The following resources will show you how to collect valuable information from your Fans for marketing outside of Facebook:
Facebook’s algorithm changes frequently. These resources will help you learn how to adapt to the changes and reach more of your fans.
There are many brands that do Facebook right. These resources will help you become a successful Facebook marketer.
Social campaigns are the key to increasing your brand’s visibility on Facebook. These resources provide quick tips and insights into building apps for Facebook Pages, mobile and web browsing.