How a Small Staff Can Get the Most Out of Social Media
No matter the size of the company, there is a common gripe in social media teams across the U.S. and that is, “We don’t have a large enough staff to accomplish everything we have (and want) to do.” Full Article
Interview with Jim Belosic, CEO, ShortStack
What do you get when you cross web and graphic design skills with a pancake obsession? A blog, a book deal and the inspiration for a new business venture. Or at least the inspiration for the name of a new business venture. That’s the story of Jim Belosic, author of OMG Pancakes! and co-founder/CEO of ShortStack, a software company he founded in 2010 to help small-business owners and big-name agencies create custom apps for Facebook, websites and mobile browsing.
ShortStack users can create contests and sweepstakes, newsletter signup forms and integrations with the most popular social networks, including Instagram, YouTube, Twitter and more. The ShortStack platform consists of more than 40 tools, 70+ templates, and an extensive library of support documents, videos, references, and an email support system. ShortStack is the platform of choice for some of the biggest brands and celebrities on Facebook, including NBC News, ZipCar, Newegg.com, Black and Decker, Pitbull, Falken Tire, Ford Racing and Lynda.com. Full Article.
How to Show Your Clients the Value of Facebook in 7 Easy Steps [INFOGRAPHIC]
Have you ever had clients who weren’t yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.
First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they’re missing out on. You can also get their attention by showing them the data on Facebook’s exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients’ particular markets. Finally, show them some examples of pages you’ve helped develop in order to establish your own credibility. Full Article.
Facebook Applications and Contests – the best tools now that Wildfire is out of the mix
These days the focus on Facebook for business is less about the initial set-up and more about “what’s next”. Everyone already has a Page and a basic content strategy, and now they are looking to step it up a notch by jazzing up their page with some cool Facebook apps and driving engagement through competitions. But how do you take that step? Should you engage a social media agency to look after it for you? Or hire some whiz web developer to build your Facebook contest? Full Article.
Case Study: A Successful Facebook Contest
Need a little inspiration for your next Facebook contest? Learn how we worked with Yosemite’s Scenic Wonders to run a successful Facebook sweepstakes that generated 2,502 Likes (a 300% increase), 750 new email subscribers and a 158% increase in the number of people talking about the Page. Full Article.
10 Quick and Actionable Tips I Learned from Social Media Marketing World
You may be wondering why I didn’t call this post “takeaways” from Social Media Marketing World. That’s because I didn’t get to see all the sessions I wanted to see (so I grabbed the recordings) and I’m writing this from the plane with a glass of wine so, frankly, I haven’t had the chance to think strategically about the big picture takeaways!
I’m so excited about the quick tips and tools I picked up from some of the best social media marketers in the world that I wanted to share them with you as soon as possible. Full Article.
Nonprofit Tools & Technology – April
This month we’re featuring tools for developing Facebook pages and performance tracking. As always, our featured tools will cover a broad range of uses – from managing social media campaigns to collecting online donations. Many were not developed exclusively for nonprofits, but all are selected based on their usefulness, ease of use and cost (most, if not all, will have a free version…). Full Article.
Facebook Contest and Custom Tabs That Won’t Break the Bank
One question I often get from Facebook Page owners is how to create custom tabs for Business Pages.
In case you didn’t know, custom tabs can be added to your Facebook Business Page to run contests or promotions, add contact forms, create sales pages, landing pages, about us pages, showcase products, share Twitter feeds, showcase Pinterest boards, and more. There are a large number of companies that offer apps which you can install on your Page with different functionality and at a wide range of different prices. Full Article.