SociallyStacked http://www.sociallystacked.com Everything social for small businesses and agencies Tue, 28 Jul 2015 17:15:40 +0000 en-US hourly 1 The ABCs of Landing Pages that Work [Infographic] http://www.sociallystacked.com/2015/07/the-abcs-of-landing-pages-that-work-infographic/ http://www.sociallystacked.com/2015/07/the-abcs-of-landing-pages-that-work-infographic/#comments Tue, 28 Jul 2015 13:30:01 +0000 http://www.sociallystacked.com/?p=15361 The ABCs of Landing Pages Landing pages are stand-alone web pages typically used to generate leads or motivate users to click through to another page. A lead-generating landing page will typically ask the page’s visitor to fill out a form in exchange for access to a resource (such as an ebook or whitepaper), a webinar, a discount coupon, free trial, [...]]]> http://www.sociallystacked.com/2015/07/the-abcs-of-landing-pages-that-work-infographic/feed/ 0 Social Media Contest Rules [TEMPLATE] http://www.sociallystacked.com/2015/07/social-media-contest-rules-template/ http://www.sociallystacked.com/2015/07/social-media-contest-rules-template/#comments Mon, 27 Jul 2015 13:08:33 +0000 http://www.sociallystacked.com/?p=15756 Social Media Contest Rules [TEMPLATE] Promotional campaigns, e.g., sweepstakes and contests, are a great way to engage customers/users, find new customers/users, and collect useful marketing data. But sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Please note that the following is only a brief overview of some of the legal issues surrounding promotional campaigns. [...]]]> http://www.sociallystacked.com/2015/07/social-media-contest-rules-template/feed/ 0 How to Build and Execute a Successful Multi-Tiered Giveaway http://www.sociallystacked.com/2015/07/how-to-build-and-execute-a-successful-multi-tiered-giveaway/ http://www.sociallystacked.com/2015/07/how-to-build-and-execute-a-successful-multi-tiered-giveaway/#comments Fri, 24 Jul 2015 21:08:02 +0000 http://www.sociallystacked.com/?p=15688 How to Build and Execute a Successful Multi-Tiered Giveaway Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. In the time of giveaways, brands are stepping outside of the box and thinking of new ways to integrate with their fans. One strategy we see brands turning towards is building giveaways that have multiple entry sections to [...]]]> http://www.sociallystacked.com/2015/07/how-to-build-and-execute-a-successful-multi-tiered-giveaway/feed/ 0 Why Our Brains Love Visual Content [Infographic] http://www.sociallystacked.com/2015/07/why-our-brains-love-visual-content-infographic/ http://www.sociallystacked.com/2015/07/why-our-brains-love-visual-content-infographic/#comments Thu, 23 Jul 2015 13:00:29 +0000 http://www.sociallystacked.com/?p=15837 Why Our Brains Love Visual Content [Infographic] Have you ever wondered why infographics are so popular? In the last few years, infographics have become one of the most widely used forms of content marketing. No matter the industry, businesses spanning from health and fitness categories to software and technology love to create them to communicate their marketing messages. But, again, why? Why [...]]]> http://www.sociallystacked.com/2015/07/why-our-brains-love-visual-content-infographic/feed/ 0 How a Brand Frustrated with Facebook Grew Their Email List by 717% http://www.sociallystacked.com/2015/07/how-a-brand-frustrated-with-facebook-grew-their-email-list-by-717/ http://www.sociallystacked.com/2015/07/how-a-brand-frustrated-with-facebook-grew-their-email-list-by-717/#comments Wed, 22 Jul 2015 13:00:39 +0000 http://www.sociallystacked.com/?p=15738 How a Brand Frustrated with Facebook Grew Their Email List by 717% Zipcar UK, one of the world’s largest car-sharing companies, was frustrated with Facebook. They were struggling to engage with their customers. And to make matters worse, whenever they hosted a Facebook giveaway, they were disappointed with their results. During the course of several giveaways, Zipcar UK customers eager to enter to win would message them. [...]]]> http://www.sociallystacked.com/2015/07/how-a-brand-frustrated-with-facebook-grew-their-email-list-by-717/feed/ 0 Step-by-Step Directions for Writing Your Next Piece of Content [Infographic] http://www.sociallystacked.com/2015/07/step-by-step-directions-for-writing-your-next-piece-of-content-infographic/ http://www.sociallystacked.com/2015/07/step-by-step-directions-for-writing-your-next-piece-of-content-infographic/#comments Tue, 21 Jul 2015 16:55:31 +0000 http://www.sociallystacked.com/?p=15619 Step-by-Step Directions for Writing Your Next Piece of Content [Infographic] Do you ever think, “Writing, ugh.”? Don’t feel bad; you’re not alone. Writing is tough, but according to content marketing expert Ann Handley, everybody can do it. She recently penned a book called, “Everybody Writes.” To promote it, she created a really fun infographic that offers step-by-step directions for writing your next piece of content. Here [...]]]> http://www.sociallystacked.com/2015/07/step-by-step-directions-for-writing-your-next-piece-of-content-infographic/feed/ 0 4 Ways to Use Social Media Campaigns to Gather Customer Data http://www.sociallystacked.com/2015/07/4-ways-to-use-social-media-campaigns-to-gather-customer-data/ http://www.sociallystacked.com/2015/07/4-ways-to-use-social-media-campaigns-to-gather-customer-data/#comments Mon, 20 Jul 2015 13:43:26 +0000 http://www.sociallystacked.com/?p=14716 4 Ways to Use Social Media Campaigns to Gather Customer Data Does your business leverage the power of social media campaigns? Do you use tactics to collect the information from your fans that will help you make your products or services better? A few months back I discussed the possibilities for collecting leads using action-gated Facebook campaigns. Today, I am going to take it one step [...]]]> http://www.sociallystacked.com/2015/07/4-ways-to-use-social-media-campaigns-to-gather-customer-data/feed/ 0 How to Build Landing Pages for Social Media Campaigns http://www.sociallystacked.com/2015/07/how-to-build-landing-pages-for-social-media-campaigns/ http://www.sociallystacked.com/2015/07/how-to-build-landing-pages-for-social-media-campaigns/#comments Fri, 17 Jul 2015 21:01:37 +0000 http://www.sociallystacked.com/?p=14733 How to Build Landing Pages Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. Do you know the definition of a landing page? Technically, landing pages are any web page that visitors can “land” on. However, when you look at landing pages from a marketing perspective, the definition is slightly different. For [...]]]> http://www.sociallystacked.com/2015/07/how-to-build-landing-pages-for-social-media-campaigns/feed/ 0 Landing Page Optimization: What You Should Be Testing and Why [Infographic] http://www.sociallystacked.com/2015/07/landing-page-optimization-what-you-should-be-testing-and-why-infographic/ http://www.sociallystacked.com/2015/07/landing-page-optimization-what-you-should-be-testing-and-why-infographic/#comments Thu, 16 Jul 2015 15:50:03 +0000 http://www.sociallystacked.com/?p=15398 landing-page-optimization At this point, we all know that landing pages have the power to convert webpage visitors into active users — if done well. That’s why you should continually test the results of your landing pages and optimize them. Instead of trying to predict people’s actions, it’s better to support your landing page’s performance with facts. [...]]]> http://www.sociallystacked.com/2015/07/landing-page-optimization-what-you-should-be-testing-and-why-infographic/feed/ 0 4 Questions to Ask if You Don’t Want Your Giveaway to Be a Waste of Time and Money http://www.sociallystacked.com/2015/07/4-questions-to-ask-if-you-dont-want-your-giveaway-to-be-a-waste-of-time-and-money/ http://www.sociallystacked.com/2015/07/4-questions-to-ask-if-you-dont-want-your-giveaway-to-be-a-waste-of-time-and-money/#comments Wed, 15 Jul 2015 12:00:26 +0000 http://www.sociallystacked.com/?p=15130 4 Questions to Ask if You Don’t Want Your Giveaway to Be a Waste of Time and Money Savvy marketing professionals and agencies representing big brands often turn to online giveaways to create hype for a new product or event, drive engagement, grow their email list, and/or boost their social media followings. It sounds like a foolproof plan: Host a giveaway (everyone likes free stuff!) and you’ll receive more sign-ups, likes, comments, and [...]]]> http://www.sociallystacked.com/2015/07/4-questions-to-ask-if-you-dont-want-your-giveaway-to-be-a-waste-of-time-and-money/feed/ 0