SociallyStacked Everything social for small businesses and agencies 2015-07-28T17:15:40Z http://www.sociallystacked.com/feed/atom/ Alexandra Gurevich <![CDATA[The ABCs of Landing Pages that Work [Infographic]]]> http://www.sociallystacked.com/?p=15361 2015-07-28T17:15:40Z 2015-07-28T13:30:01Z The ABCs of Landing Pages Landing pages are stand-alone web pages typically used to generate leads or motivate users to click through to another page. A lead-generating landing page will typically ask the page’s visitor to fill out a form in exchange for access to a resource (such as an ebook or whitepaper), a webinar, a discount coupon, free trial, [...]]]> 0 Dana Kilroy https://plus.google.com/u/0/101167457854914066035/posts <![CDATA[Social Media Contest Rules [TEMPLATE]]]> http://www.sociallystacked.com/?p=15756 2015-07-23T18:28:45Z 2015-07-27T13:08:33Z Social Media Contest Rules [TEMPLATE] Promotional campaigns, e.g., sweepstakes and contests, are a great way to engage customers/users, find new customers/users, and collect useful marketing data. But sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Please note that the following is only a brief overview of some of the legal issues surrounding promotional campaigns. [...]]]> 0 Sara https://plus.google.com/u/0/101484764886362840336/posts <![CDATA[How to Build and Execute a Successful Multi-Tiered Giveaway]]> http://www.sociallystacked.com/?p=15688 2015-07-23T16:20:01Z 2015-07-24T21:08:02Z How to Build and Execute a Successful Multi-Tiered Giveaway Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. In the time of giveaways, brands are stepping outside of the box and thinking of new ways to integrate with their fans. One strategy we see brands turning towards is building giveaways that have multiple entry sections to [...]]]> 0 Chelsea Hejny https://plus.google.com/u/0/113438494273928320963/posts <![CDATA[Why Our Brains Love Visual Content [Infographic]]]> http://www.sociallystacked.com/?p=15837 2015-07-23T15:19:50Z 2015-07-23T13:00:29Z Why Our Brains Love Visual Content [Infographic] Have you ever wondered why infographics are so popular? In the last few years, infographics have become one of the most widely used forms of content marketing. No matter the industry, businesses spanning from health and fitness categories to software and technology love to create them to communicate their marketing messages. But, again, why? Why [...]]]> 0 Chelsea Hejny https://plus.google.com/u/0/113438494273928320963/posts <![CDATA[How a Brand Frustrated with Facebook Grew Their Email List by 717%]]> http://www.sociallystacked.com/?p=15738 2015-07-22T19:03:30Z 2015-07-22T13:00:39Z How a Brand Frustrated with Facebook Grew Their Email List by 717% Zipcar UK, one of the world’s largest car-sharing companies, was frustrated with Facebook. They were struggling to engage with their customers. And to make matters worse, whenever they hosted a Facebook giveaway, they were disappointed with their results. During the course of several giveaways, Zipcar UK customers eager to enter to win would message them. [...]]]> 0 Chelsea Hejny https://plus.google.com/u/0/113438494273928320963/posts <![CDATA[Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]]]> http://www.sociallystacked.com/?p=15619 2015-07-22T17:33:10Z 2015-07-21T16:55:31Z Step-by-Step Directions for Writing Your Next Piece of Content [Infographic] Do you ever think, “Writing, ugh.”? Don’t feel bad; you’re not alone. Writing is tough, but according to content marketing expert Ann Handley, everybody can do it. She recently penned a book called, “Everybody Writes.” To promote it, she created a really fun infographic that offers step-by-step directions for writing your next piece of content. Here [...]]]> 0 Jim Belosic https://plus.google.com/116051377663557409855 <![CDATA[4 Ways to Use Social Media Campaigns to Gather Customer Data]]> http://www.sociallystacked.com/?p=14716 2015-07-13T12:40:30Z 2015-07-20T13:43:26Z 4 Ways to Use Social Media Campaigns to Gather Customer Data Does your business leverage the power of social media campaigns? Do you use tactics to collect the information from your fans that will help you make your products or services better? A few months back I discussed the possibilities for collecting leads using action-gated Facebook campaigns. Today, I am going to take it one step [...]]]> 0 Sara https://plus.google.com/u/0/101484764886362840336/posts <![CDATA[How to Build Landing Pages for Social Media Campaigns]]> http://www.sociallystacked.com/?p=14733 2015-07-18T00:26:36Z 2015-07-17T21:01:37Z How to Build Landing Pages Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. Do you know the definition of a landing page? Technically, landing pages are any web page that visitors can “land” on. However, when you look at landing pages from a marketing perspective, the definition is slightly different. For [...]]]> 0 Alexandra Gurevich <![CDATA[Landing Page Optimization: What You Should Be Testing and Why [Infographic]]]> http://www.sociallystacked.com/?p=15398 2015-07-16T16:22:17Z 2015-07-16T15:50:03Z landing-page-optimization At this point, we all know that landing pages have the power to convert webpage visitors into active users — if done well. That’s why you should continually test the results of your landing pages and optimize them. Instead of trying to predict people’s actions, it’s better to support your landing page’s performance with facts. [...]]]> 0 Chelsea Hejny https://plus.google.com/u/0/113438494273928320963/posts <![CDATA[4 Questions to Ask if You Don’t Want Your Giveaway to Be a Waste of Time and Money]]> http://www.sociallystacked.com/?p=15130 2015-07-01T17:46:23Z 2015-07-15T12:00:26Z 4 Questions to Ask if You Don’t Want Your Giveaway to Be a Waste of Time and Money Savvy marketing professionals and agencies representing big brands often turn to online giveaways to create hype for a new product or event, drive engagement, grow their email list, and/or boost their social media followings. It sounds like a foolproof plan: Host a giveaway (everyone likes free stuff!) and you’ll receive more sign-ups, likes, comments, and [...]]]> 0