All in the Numbers: How to Measure Your Start-Up’s Success

As an entrepreneur, getting your start-up off the ground was no small feat. But even after you’ve been in the trenches for a couple of years, how do you know that your business is gaining momentum? How do you know that the idea you’ve invested everything into is going to be around for the long run?

The answer is simple: numbers. Numbers (and not necessarily revenues) are the heartbeat of any business. Tracking and measuring the datayour business puts out, combined with regular analysis and adjustment, can put your business on a steady road to success.

Here are five steps to take on a regular basis to assess the success of your start-up.

Read the Full Article on The Daily Muse

6 Ideas to Help Take Advantage of Facebook’s New Cover Photo Rules

Facebook launched Timeline in February 2012 and ever since, Facebook has had strict rules for business pages and their cover photos. The photos couldn’t contain calls to action, price or purchase information, contact information or references to Facebook features. You were limited to posting just picture — so you had better be creative.

Well, times have changed and now business owners can (almost) forget those rules. Facebook relaxed their cover photo guidelines recently. The only rule left standing is that your text cannot take up more than 20% of the cover photo space. This is great news for page admins who are eager to leverage cover photos to their full potential.

Read the Full Article on Smart Blogs

5 Tips to Make Facebook Marketing Mobile-Friendly

Do you know how your audience accesses Facebook?

Do your Facebook fans see your updates on their mobile devices?

According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.

It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.

Here are five things you can do until Facebook fine-tunes its mobile experience:

Read the Full Article on Social Media Examiner