In 2019, 2.2 billion people worldwide used Facebook, Messenger, WhatsApp or Instagram. In the last quarter of 2019 alone, the company had 1.6 billion active users every day. The figures continue to grow, in the case of 2019 by 8 percent. The social media giant has many more amazing statistics. Read on quickly.
1: Advertising turnover of 17.6 billion
The changes in the algorithm that have ensured that the organic range is minimal nowadays. This causes more and more money to be spent on advertisements. Turnover in 2019 increased by almost 30 percent to $17.6 billion. The profits of the company amounted to 6 billion dollars. 94 percent of this turnover comes from mobile advertising. These are becoming more and more popular. This is useful to take into account, because it may also be the right type of ad for your company.
2: Users spend longer on social media
Every year, users spend more and more time on social media. On average, people spend 2 hours and 23 minutes on social media. This is not only Facebook but also other social media channels such as Instagram and Whatsapp (which also belong to Facebook), YouTube, Snapchat and Twitter. The average Facebook user clicks on 11 ads per month in all that time online.
3: Further increase in users
All social media platforms have seen growth in the Netherlands in 2019. In 2018, there was a decline, especially in Facebook and Twitter, due to privacy problems, scandals and increasing fake news. However, this decline was temporary, as can be seen from the figures for 2019. The most popular social media channels in our country are Facebook, Youtube and Instagram.
4: More than 7 million daily users
Compared to other social media platforms, Facebook continues to stand head and shoulders above the rest. Facebook has 7.1 million daily users, followed by Instagram, which also belongs to Facebook. This platform has 3.4 million daily users and has seen a very strong growth in users over the past two years. Because of this, there are also many opportunities when using Instagram or influencers that are active on Instagram to reach your target audience.
5: Facebook mainly for older users
The growth in the daily use of Facebook is strongest in older age groups, from the age of 40. Users under that age are increasingly leaving the social media platform. When you want to use Facebook as a company, it is therefore important to consider whether your target audience is here. If you focus on a younger target audience, it may be wise to focus on Instagram. The daily use of Instagram has increased over the past few years across all age groups. However, the growth among users up to 20 years old has levelled off. These are often quickly attracted by new emerging platforms, such as TikTok at the moment.
Your social media strategy
Which social media channel or channels you are going to use depends on several factors. The most important is that your target audience is on the channel. By drawing up a good social media strategy, you will proceed in a planned manner, allowing you to get maximum return on your efforts.