More than a third of the world’s population has an email address. So you could say that email is a popular medium. As a company, email can also play an important role in reaching customers. And here is why.
1. Email is an easy way to approach customers
As we stated earlier, a large part of the population has an e-mail address. This also includes your target audience. Where advertisements are a passive form of marketing, you can use e-mail addresses to personally approach your potential customers.
2. E-mail marketing requires a relatively low investment
The big advantage of email marketing over alternatives such as advertisements is that it is cheap. Sending and reading an email is free. However, you should keep in mind that certain email marketing software involves a monthly or annual fee. Think of Mailchimp or SendinBlue, where you can use the program for free up to a certain amount, but pay for upgrades.
3. It is more effective than social media
Don’t get us wrong. Social media can play a big role in your digital marketing strategy and is an important tool to interact with your customers. This makes it crucial when you want to convert leads into quotes. However, if your goal is to increase your group of potential customers, then email marketing will prove more effective. You are not dependent on the reach and number of clicks on your ad, but you can approach potential customers personally with promotions or information.
4. Mobile phones ensure that you can always reach your customers
E-mailmarketing is de laatste jaren alleen maar interessanter geworden. Vroeger was het enkel mogelijk om via de pc je mails te checken, maar tegenwoordig zorgt de mobiele telefoon ervoor dat je klanten op ieder moment van de dag bereikbaar zijn via mail. En mensen gaan hun e-mails steeds vaker checken. In de wachtrij bij Starbucks, in de wachtzaal van het ziekenhuis of op de trein naar huis.
5. It’s easy to integrate into your marketing strategy
The advantage of email marketing is that with an email address of your target audience you can do more than other forms of marketing. For example, you can use the e-mail address to inform your customers about their product or about a special promotion. It can also be used to send them reminders about incomplete orders, to make your newsletters more personal by integrating their name and to send recommendations based on previous purchases. This ensures better interaction with your customers, which in itself results in more sales.