A number of years ago, website visits via smartphones and tablets have surpassed desktop visits. It is therefore essential to have a good mobile version of your website. Nowadays, these are often even designed mobile-first. You can assume that a customer uses your website on different devices and does a lot of searches via the smartphone. These are the most important facts from an SEO perspective.
1. Research mobile keywords
Keyword search is an essential part of your SEO strategy. Remember that you are on two different levels: mobile and desktop. In the end, many companies will completely switch to mobile. Different programs offer you the possibility to research mobile keywords and compare them with desktop keywords. You will get instant insight into how your competitors are doing on the mobile level.
2. Responsive design
Responsive websites provide a consistent experience on any device by adapting the layout to the size of the browser screen. The page content remains the same but images and text are adjusted to the correct screen size.
3. Creating content suitable for mobile
By thinking mobile first, your website not only looks better on a smartphone but also on the desktop. This way you start thinking about all the content and leave out unimportant things. This will make your website much more user-friendly and you will consciously think about a structure that leads users to the right information as quickly as possible. This has an impact on several areas. You develop stronger and better content and set priorities more easily. Try to be as concrete as possible with short titles, meta descriptions and URLs.
4. To the point
People who browse on their mobile are often on the road themselves, distracted and only look briefly at the screen. So you have to draw attention immediately and be to the point. Offer users the information they are looking for as quickly as possible, where they can skip uninteresting information with a click.
5. Website speed
6. Voice search
Voice search is on the rise. Respond to the trend by researching longtail keywords that resemble a question asked in a conversation. Based on the results, for example, create a FAQ page on which you can be found during a voice search.
7. Local search
Also interesting to focus on is the local search. Mobile users are on the road and probably in the neighborhood if they search for example “bakery nearby”. Make sure your company is found in these small relevant searches.
8. Focus on user experience
A mobile friendly website alone is not enough. Look at your website through the eyes of the visitor and possibly have it tested to check which path visitors follow within your website. An optimal user experience ensures repeat visitors and more conversion. Make sure, for example, that the text is easy to read and that buttons and links are at a good distance from each other.