Thanks to the exponential growth of the Internet, and all related products and services, over the past two decades, the role and work of graphic designers and web designers have also undergone enormous developments. One important of these is the rise of freelance graphic or web designers. These are designers who mainly work for their own account, often from home or from their own office, and thus enter into much less long-term relationships with individual clients.
One of the advantages of working as a freelancer is the flexibility to, for example, choose your own clients and classify your own working hours. However, a big disadvantage of freelancing is that the existence of freelancers is also often surrounded by uncertainty, including in terms of income. For that reason, we thought it would be useful to provide you with a short list of ways in which a freelance graphic or web designer can earn money reliably.
1. Keep approaching new customers
The number of customers you have and the type of relationship you have with each other, are factors that have a major impact on the stability of your income as a freelancer. By working with several large customers at the same time, you can better absorb the blow of the potential loss of a customer or two.
2. Create and maintain a blog
In relation to the previous point, keeping a blog about your work and the industry in general is a good idea. It is possible that the initial phase of your blog requires a minimal investment to increase brand awareness, but a solid blog is an excellent, inexpensive, and above all sustainable point for your sales and marketing activities as a freelancer.
3. Find reliable partners
Finding customers is one thing, but you can also earn more by working with reliable partners. Suppose, for example, that you are a graphic designer with a basic knowledge of web design? By working with a talented web designer you can win more projects and offer more services to your customers. This way you facilitate the process for the customer and create an additional source of income for yourself.
4. Subscribe to freelance sites
Freelancer.com, Upwork.com, Fiverr.com, you name it. There are numerous online platforms on which you, as a freelancer, can get in touch with potential clients. Depending on your skills, one platform may suit you better than another, but it is certain that an account on one or more of these freelance sites can definitely lead to extra income.
5. Don’t be afraid to say “No”
This may sound strange, especially when we’re talking about ways to make more money as a freelance graphic or web designer. However, accepting assignments with which you earn less than normal, for example out of uncertainty or desperation, can lead to the fact that at a later point you can no longer fit projects that you could have earned normally into your schedule. The balance between necessity and business patience is crucial here.
6. Give something away for free
This point probably sounds a bit contradictory, but what you ultimately want is for potential clients to see what you can do as a freelance designer. A good way to do that is to give away a piece of work every now and then, for example a nice, downloadable template for a business presentation. By doing something like this through your blog, social media, or mailing list you can increase your brand awareness and hopefully convince a potential client to become a regular customer.
7. Also sell your old designs
Especially if you’ve been working as a freelance graphic or web designer for a while and you’ve already built something of a name, this can be a very useful tip. As long as you still own the rights, you might be able to sell some of your old designs to new customers or as stock photos, for example.
8. Sell your expertise
As a freelance graphic or web designer you have specific expertise and all over the world there are people who would like to work in your field. Combine the two by seeing if you can earn extra money by writing tutorials or even giving lessons, for example on Skillshare.
9. And finally… work, work, work
Our last tip is also the simplest. There are advantages and disadvantages to life as a freelance graphic designer or web designer, but no matter how you turn it around, one thing is for sure: to succeed as a freelancer you will have to work hard.