Facebook tries to deliver content that users value most. As a result, the organic reach has decreased drastically in recent years. This poses a particular challenge for small businesses. They do not have the same budget available as larger advertisers to create the necessary reach in a paid way. Today, about 1 in 50 people like your page will see a single message that you post on your Facebook company page. With the tips below you can increase this reach.
Define a strategy for Facebook posts
Small businesses need to pay even more attention to how they communicate with their audience. In this area, there is something to be learned from large companies, which use a clear tone of voice and house style in their messages.
There’s no point in just throwing things on Facebook and hoping someone sees them. You have to post premeditated to increase the interaction of your followers.
Use data from Facebook Insights to help determine a good post rhythm and content mix.
Use a content calendar
By creating a content calendar you can effectively schedule your content. This is the most effective way to maximize your efforts and minimize the time spent on Facebook marketing.
Many small companies do not have an in-house Facebook expert but take on these tasks themselves. You don’t want to spend too much time on this but you do want to achieve the desired results.
A content calendar provides a solid handhold. You can schedule content in one go and by using a scheduling program, such as Buffer or Hootsuite, you can set when posts are posted.
You don’t have to write a post on the fly
Don’t forget to keep an eye on your posted messages so that you don’t miss any comments or questions.
Optimize your Facebook page
The tabs serve as a navigation bar for your Facebook company page. It’s important to make sure they’re well organized so that visitors to your profile can find the information they’re looking for more easily and quickly.
By optimizing tabs, restructuring their hierarchy and including or removing important tabs, you offer the user a pleasant experience. For example, make sure the review tab is enabled if you have a service-oriented business. You can also use tabs to turn off a job posting or promote an event.
Create a Facebook group
A Facebook group is not set up for promotional purposes but to exchange information on a particular topic or industry. For example, you can set up a Facebook group for people with rheumatism when you sell CBD oil.
You start looking for a niche and create a group in the interest of your potential clients, where they have the space to get in touch with each other. As that group grows, you can share your content sparingly, such as relevant articles or white papers on a relevant topic.
Your competitors can also be recommended here by users. A group that is used for promotional purposes only is quickly abandoned by the users. It is important to be authentic and sincere. People will pierce it if this is not the case.