With 10.4 million users, Facebook is a very attractive platform to advertise on. Facebook advertising is easily accessible and, if you have put together your campaign optimally, cost-efficiently. Facebook ads can work great for you if you take the time to master creating effective Facebook ads. We help you on your way with this step-by-step plan for novice Facebook advertisers.
Create a Facebook ad account
To create advertisements, use the Business Manager tool. It is designed to manage your Facebook pages and advertising accounts. By using Business Manager, you can control access to your Facebook pages and advertising accounts. This allows you to see which people have access to the pages and ad accounts and remove or change their rights.
You can also share the Business Manager tool with social media agencies if you want to hire it to arrange your ads. You can have multiple ad accounts and users under the Business Manager account.
To create a campaign, Business Manager must have at least one Facebook page. Before you can start advertising, you must provide Facebook with additional account information and enter your credit card information as the payment method for the ads.
Create an ad: choose your marketing goals
When you create an ad, you first have to choose from different marketing objectives divided into 3 categories: awareness, consideration and conversion. Which one you choose depends on your goals and what stage your company is at. When you have selected the desired objective you can give your campaign a name. It is advisable to give the campaign a logical and recognizable name.
You can run several advertising campaigns at the same time and you want to be able to easily distinguish them from each other. Choose for example: [company name] [type of advertisement] [product/service].
Determine the target audience
This is a very important step. Facebook offers very accurate targeting options that allow you to reach your target audience. When you’re just starting out with paid advertising, it can be difficult to identify and reach the target audience you have in mind. You will have to experiment a bit with this.
If you have Google Analytics or another analysis program connected to your website you can take a look at it to see what the demographic characteristics of your visitors are. An overview of the possibilities you can target on:
- Relationship status
Placement for the advertising
Your Facebook ad can be shown in the news overview or in the right-hand column. Please be aware that this right column is not visible to users browsing on a mobile device.
Advertisements in the news overview also have a higher attention value because they resemble all other messages in the news overview.
Besides Facebook you can also show your ad on Instagram. You can choose this option if you optimize your ad for Instagram. If you don’t, it’s better to create a separate campaign or advertise via Instagram yourself.
Budget and schedule
There are two possibilities to draw up a budget: per day or per duration. The advantage of a daily budget is that it is flexible and you can easily adjust it in between. A running budget is less of a worry because you know that it will run until the end of the campaign as you have indicated.