How brands are using Snapchat for marketing

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Snapchat is a very popular app these days. Numerous photos and stories are posted and sent every day and even celebrities use the app regularly. Brands therefore also use Snapchat as a marketing tool, because it allows them to reach a large audience. This way brands reach more brand awareness, more customers, more followers on other social media platforms and much more.

To make a message clear

Brands use Snapchat to make a message clear. They do this by setting a clear goal of what they want to achieve. They then express a message based on the goal they have set. Snapchat is a very useful tool to express a message based on photos. The photos make people fascinated and can make a message clearer. Think of a brand that sells shoes. This brand can show different shoes by means of photos on Snapchat. This way the brand shows what it stands for and what it has to offer.

Post an ad on Snapchat

On social media platforms it is often possible to post advertisements. This is also the case on Snapchat. By using the Ad Manager on Snapchat it is possible to compose and publish advertisements. It is also possible to see the results as a brand, i.e. how many people have viewed the ads and how many people have been referred to the website of the brand in question. In this way, it is possible for a brand to get more followers, appeal to a certain target audience, attract more customers or gain brand awareness.

Creating a sponsored filter on Snapchat

On Snapchat it is also possible to create sponsored filters. This means that you sponsor a filter in which the name of your brand is incorporated. This allows people to see the brand and creates more brand awareness. An example of a sponsored filter for the above mentioned example of a shoe brand is that the filter is used by many people, after which people want to buy the shoes. Although this seems like a perfect way to advertise your brand, it costs a lot of money. This way it is more difficult for smaller or novice brands to create sponsored filters.

All in all, Snapchat gives a brand many options. This way you can easily communicate a message and in this way reach more brand awareness or a larger audience. In addition, it is possible to place an advertisement on Snapchat. This allows a brand to compile and publish ads, but also see the results. Think of how many people have seen the ad or were forwarded to the brand’s website. In addition, it is possible to create a sponsored filter on Snapchat, allowing people to use this filter on their photos. In this way, a brand reaches a larger audience, which is an excellent way to draw attention to a brand.

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