How to use Pinterest Analytics successfully

by Socially Stacked

If you want to create content successfully, it is important to keep an eye on the statistics. This way you know what works and what doesn’t. You can also discover unexploited possibilities when you know how your Pinterest account is performing. Pinterest provides a huge amount of information. As a beginner, these 4 things are most important.

The number of pins

On the Statistics tab you will find general information, including the number of pins created based on the content of your website. This number is important because it tells you how much content is pinned every day. This way you can immediately see which website content is relevant to pin on your own boards.

If you’re not satisfied with the numbers you see, it’s time to take a critical look at your visuals. Enrich your website with visual content that users find worth sharing on Pinterest. Maybe it’s also a matter of adjusting the Pin It-button. Experiment with the placement and colors of the button to see if it produces the desired results.

The number of repins

You will find these statistics on the same tab, directly under the Pin statistics. Repins are very welcome because they encourage engagement with the content of your website. When users share content on their own boards, their followers can see it. This gives more reach to people who are not yet following your own account.

You can see the daily average number of repins, which is a good indicator of how well your images work. You can compare your pins with your repins to get an idea of how it’s going to reach a wider audience. Repins are a bonus and play a big role in growing your audience.

Measure the reach

Scroll further down to ‘Impressions and Reach’ to gain insight into the reach of your content. You can hover your mouse over the days of the graph to view the range from day to day.

This metric provides insight into the daily average number of people who have seen your pins and repins. The graph makes it easy to see which days you did well, so you can determine the effectiveness of specific content.

The more repins you get, the more reach you get.

Visitors and visits

Scroll all the way down to see what traffic came to your website via Pinterest. Some pins help you to generate traffic, while others help you to create more engagement or a growth in followers. You can use this data to determine what actions people take based on the content. Ideally, you want to encourage both types of engagement.

By looking at the pins that generate traffic to the website you can also design future pins in this way, when this is your goal. Maybe it’s certain images that work well, or maybe you’ve chosen a call-to-action that works well.

To get more insight into what these visitors do once they look at your website, it is important to use Google Analytics or another program for insight into website statistics.

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