Many entrepreneurs think that the implementation of a marketing strategy is the most challenging part of the process. This is actually one of the easier steps at the end. The real work comes sooner, when you set goals and priorities. The sooner you start planning each step within your strategy, the fewer problems you will encounter later. There are a few days in the year when a lot more is bought than on other days. We have listed these for you. Make sure you don’t miss these opportunities and put them in your marketing calendar! Translated with www.DeepL.com/Translator (free version)
Valentine’s Day is a popular holiday in the Netherlands and is celebrated by about a third of the Dutch population.Especially young people seize the opportunity to celebrate love on this day, because about 40% of Generation Z and millennials celebrate Valentine’s Day. Many bought gifts are flowers, a card, a fragrance or a romantic love breakfast, a cozy lunch or dinner. Over the years, spending has risen consistently. Translated with www.DeepL.com/Translator (free version)
International Women’s Day
International Women’s Day on March 8th is an excellent moment to highlight the personal side of your business. Take this opportunity to share stories from the women in your company and how you support equality in the workplace.
At Easter people buy nice decorations for the house and the dining table and especially lots of goodies. What makes Easter so commercially interesting is that a lot of tourists come to our country during Easter. In 2019, for example, more than one million tourists came to Holland. The Dutch also go out in their own country. All this activity is good for about 800 million euros in spending during the Easter weekend.
Mother’s Day and Father’s Day
Mother’s Day and Father’s Day are perfect days for children to thank their parents with a sweet gesture and a little present. Approximately 60 percent of the Dutch population participates in these holidays. In general, the Dutch are more frugal in their spending than, for example, the Americans. Most gifts are paid up to €25,-, in contrast to the almost $200,- dollars Americans spend.
Back to School
On or around the 1st of September all children go back to school again. Children (and adults) can’t wait to buy new schoolbags, pens, pencils and planners for the new school year. If you have an existing customer base, you can involve them in your company again after the summer with, for example, special promotions and exclusive offers.
In recent years, we have seen the American Black Friday get more and more grounded in the Dutch shopping environment. This day is seized upon by gigantic numbers of shopkeepers to give big discounts, both in the shops and online. The discount offers are much less spectacular than in America, where you can get up to 70% discount or even more. In the Netherlands it often stays at a modest 10% – 20%. Translated with www.DeepL.com/Translator (free version)
Traditionally, most money is spent in November and December. Celebrating Christmas with parcels under the tree is also becoming more and more popular. On the last Saturday before Christmas, a sales record was set in 2019. In the physical shopping street alone, 665 million euros was pinned. In one day. Compared to a normal Saturday, this was 166 million more.