How long can a blog be? How long is an ideal post on Facebook or any other social network? We try to answer the questions for you. It is scientifically proven that most visitors stop reading after seven minutes.
Readers’ time seems limited
Although it must be clear that the “perfect” blog post must be convincing or that is the decisive factor, it is another matter. Paragraphs are used for the actual readability of your articles. The rule here is: shorter paragraphs are read rather than longer ones.
Only four lines per paragraph
Therefore, ideally, a paragraph should consist of about four lines. A title should consist of about 40 to 55 characters, which is about twelve words. Since this depends on the chosen font and size, you may need to adjust your layout.
The perfect length of a text
But how long does the actual article have to be? According to studies from various publishing platforms, your readers’ attention drops after about seven minutes. With an average reading speed of 200 to 250 words per minute, you would end up with a length of 1400 to 1750 words. Regardless of whether your visitors read an article in its entirety or not, the length of the article also plays a role from an SEO point of view.
Longer texts usually get a higher ranking
According to studies, the length of the content has a noticeable influence on the ranking of search engines. Longer articles usually appear significantly higher in search results than shorter texts.
This is also because more backlinks can be placed in longer texts. There are even marketing experts who split longer articles of 3,000 to 10,000 words into different parts. If you think from this context, you would think: the longer the text, the better.
Social media: the perfect length for tweets and Facebook posts
140 characters is not a lot of space to express complex thought processes. Yet the limit seems to prove itself to Twitter users. However, it is not a good idea to make full use of the available character length. According to surveys, messages on Twitter receive the most retweets if they are between 71 and 100 characters long.
Don’t exaggerate with the urge to share
Shorter is harmful. Tweets with 70 characters or less are shared even less often than tweets with more than 100 characters. Also on Facebook you should not exaggerate with your urge to share. When it comes to engagement, and it should, the ideal length of a Facebook post is 100 to 119 characters.