To successfully market your business through Facebook, you need to understand Facebook’s unique capabilities and understand how it differs from other media. Just as you wouldn’t show a radio ad on television, you shouldn’t sell on Facebook like you would in a magazine or on your website. Follow the advice below to create an awesome Facebook page!
Do not use Facebook for aggressive sales
Facebook is a fun environment for a lot of people where they chat with friends, watch photos and videos and relax. You need to participate in conversations and become part of a community, instead of being a business ‘outsider’ just trying to sell.
Aggressive tactics – such as using advertising slogans, repeatedly posting about a particular product or service, or providing lists of products and prices separately from any related conversation – will cause users to ‘follow’ you. They may even post negative comments about your company.
Set a goal and ensure a clear strategy
Your Facebook page needs a goal that you can then achieve with a strategy. For example, a coffee shop can increase sales through its Facebook page by 10% in six months by making a post every morning with specific coffee for that day or by posting a daily photo of your ‘coffee king or queen’ of that day.
Motivating your fans to post their photos while they spend time in your business also works very well as a strategy. In short, setting a goal that you achieve with a good strategy gives your Facebook marketing direction and at the same time is a way to keep your Facebook page interesting.
Create a human voice for your page
Users spend time on Facebook to socialize – not to talk to an impersonal company. You or the person managing your Facebook page should be able to write with a voice that sounds human and social.
While magazines or other web pages only update weekly or monthly, social media are meant to provide regular updates. A recent study suggests that users of Facebook pages check their page at least 25 times a week. But checking is not the only thing.
You have to make sure that you constantly post new things, without exaggerating. Some recommend posting at least once a day, but the core principle is not to post until you have interesting content. Afterwards, you can judge how often your audience wants to hear from you.
Encourage comments and respond quickly
Encourage your fans to share your updates, post a comment, or post their experiences about your company, topic, or page. If they post messages or comments, please respond within 24 hours. If you don’t respond, your Facebook fans’ willingness to follow you will be weakened and they’ll gradually drift away.
Even more tips
- Use images and videos
- Take care of your relationships
- Collect useful data from your fans, know your audience
- Promote your Facebook page
- Use Facebook Insights to learn more about your audience
- Do a customer survey
- Organize giveaways
- Increase your reach
- Be a smart marketer